AltaVista Deploys Rewards Program

Saturday May 20 by Claudia bourneportalhub
The CMGI Inc.-owned AltaVista portal this week unveiled a rewards program that extends to all of its shopping partner sites, in hopes that the points program will draw e-commerce customers from its competitors. The rewards program is the first that a CMGI company has deployed with the help of Netcentives Inc., which the company allied with -- and took an equity stake in -- last month. Netcentives will likely create points-based loyalty programs for many of the holding company's 70 sites.





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