Rainbow, New York Create Big Apple Portal

Saturday April 01 by Claudia bourneportalhub
Melding old media with an eye toward the interactive age, Primedia Inc.'s New York magazine has formed a partnership with Cablevision System Corp.'s Rainbow Media Holdings Inc. The venture will create a one-stop, Internet-based interactive resource for "entertainment, information and editorial perspective in the New York area." The companies will share content about everything from culture and restaurants to local trips and hot spots across print, TV and the Web. The venture will be equally owned by Rainbow and Primedia, whose Intertec Publishing division is the parent of Cable World.

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